Over the last 5 years, Priya has been driven by an endless quest to bring the brand & creative paradigm into the digital space. It's the media of today and tomorrow, waiting to be understood by brands. With this zealous drive, Propaganda India, an independent agency was set up by her and her Creative Partner, Venkatesh Nadhan. She heads digital strategy and technology here across all the brands especially HDFC Life, Amazon India, ESPN CricInfo and Google India among many others. Prior to setting up Propaganda India 5 years ago, she has worked at Ogilvy India, Dhar & Hoon and Propaganda Inc. in the United States. The US part of her experience, about 5 years, was largely in implementing digital strategies for CPG brands like Henkel USA and multiple restaurant chains. In 2013, Priya was conferred a Certificate of Merit for the Brand Builder of the Year by the Asian Leadership Awards. She holds a Certificate in Innovation Management as well and backed by a young a vibrant 40 member team at Propaganda India looks forward as they take their next big step in this space.